Tony's ramblings on Open Source Software, Life and Photography

Interesting Insights into the Barnes & Noble Nook User

Ordinary Statistics
I run Google Analytics on my nook-look.com nook screensaver and wallpaper site. Here's a few interesting tidbits that some of you other geeks might be interested in.

The average time spent on the site is 10 minutes.
The average user views around 20 pages each visit.
40% of my traffic is from bookmarks.
31% of users run Firefox.
28% run IE.
15% are actually browsing from their nook!
13% are using a Mac. Yeah, nook beats you ;-)

18 visitors this month used a Blackberry. Why?

Google Search provides 85% of incoming search traffic.
Yahoo is in second place with 6% of incoming search traffic.
Bing provided less than 5%. Think about that for a minute.
Ask.com brought 40 visitors this month. And when you consider I'm in second place right behind B&N when you search ask.com for "nook screensavers"... Yeah. Not a lot of market share for "the algorithm," at least among nook users.

What does it all mean? From the browsers and OS's used, I'd say nook users are more technical than the average web user. From the average time on the site I'd say I've got compelling content - well really, I knew that already.

And Google is kicking Bing's butt, among nook users anyway. :-)


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